Gisele Bundchen lends her support and image to a number of charities and humanitarian causes, such as the I am African campaign, in which she painted her face to protest the lack of attention given to Africa's HIV/AIDS victims. Without receiving payment, Gisele Bundchen was, in 2006, the face of American Express Red Card, an initiative launched by U2 front man Bono and Bobby Shriver to send a percentage of monies earned from the financial transactions of this credit card to Africa's HIV/AIDS victims.
